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…is much harder than you think. Or rather, it’s much harder than I thought.
Yes, tweeting is fun! Updating your Facebook status is fun! Networking on LinkedIn is fun! Finally working with a business on its social media strategy is fun!
Note: As sarcastic as I feel like that sounded, I truly am having a lot of fun researching. But I digress.
There’s certainly more to social media marketing than sitting at a computer updating and monitoring social networking platforms all day and most of the night (because we all know that social media marketing isn’t your typical 9-5 job).
Many other steps need to be taken before any social media marketer can even begin to think about content generation:
- Learn the business with which you are working
- Determine the target audience
- Assess current social media use (note baseline metrics, etc.)
- Research competitor strategy
- Create objectives
- Develop tactics for reaching objectives
- HAVE FUN GETTING SOCIAL!
- Analyze results
These are all of the things that I’ve found myself doing for my client. Hmm, I feel a series on social media planning coming on…stay tuned.
UPDATE: I found another article that talks a little more about the social media background check phenomenon. Check out this blog post on Social Media Sean.
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